The level of satisfaction of counselors in higher vocational colleges is affected by many
factors.Based on the principle of two-factor theory, it is considered that the majors
factors that affect college counselors’ satisfaction are the health care ones such as
salary, school management style, and work environment; the superordinate’s supervision and
incentive ones such as work itself, recognition and appreciation, work achievement and
realization of self-value. Therefore, the improvement of counselors’ job satisfaction of can
be achieved through establishing sound development and incentive mechanisms, shaping a
scientific and rational personnel relationship system, creating a good environment for
educating students, and promoting the sense of accomplishment in educating students.