The excellent traditional culture of the Chinese nation is the precious spiritual wealth of
Chinese descendants and the basis for comprehending and practicing the core values of
socialism. The prosperity of the country and nation is not only reflected in political and
economic discourse power, but also in the promotion of cultural soft power and confidence in
excellent national culture. In the local colleges and universities in Nantong, the education
and popularization of traditional culture is mainly achieved through public elective courses
and cultural associations. Although it is beneficial to promote the moral cultivation of
college students, there is also a lot of room for improvement. If the protection and
incentive mechanism of traditional culture curriculum are established, the improvement of
platform construction and message dissemination of excellent traditional culture WeChat
public account is achieved, integrated with the ideological and political course, it will
better promote the humanity quality of college students in Nantong and enhance their cultural
self-confidence.